Terms of service

Last updated: 14 September 2026

Welcome to River Lure. These Terms of Service describe your rights and responsibilities when using our Services. By visiting or using our Services, you agree to be bound by these Terms and our policies.

1. Access and Account. By agreeing to these Terms, you confirm you are at least the age of majority in your jurisdiction. You are responsible for maintaining the security of your account and all account activity.

2. Our Products. We strive to represent our products accurately. Colours or appearance may differ from how they appear on your screen. We may modify or discontinue any product at any time without notice.

3. Orders. Placing an order constitutes an offer to purchase. Your order is not accepted until River Lure confirms acceptance and processes your payment.

4. Prices and Billing. Prices are in GBP and may change without notice; the price charged is the price at the time of order, as shown in your confirmation. Delivery is free on all UK orders. As we are not registered for VAT, no VAT is added to your order.

5. Shipping and Delivery. All delivery times are estimates and are not guaranteed. Your order remains our responsibility until it has been delivered to you.

6. Intellectual Property. All content on our website is owned by River Lure or its licensors. You may use the Services for personal, non-commercial use only.

7. Disclaimer of Warranties. The Services and all products are provided "as is" and "as available" without warranties of any kind, except those that cannot be excluded under applicable consumer law.

8. Limitation of Liability. To the fullest extent permitted by law, River Lure shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of the Services or products purchased. Nothing in these Terms limits your statutory consumer rights.

9. Governing Law. These Terms are governed by the laws of Northern Ireland, where the operator is registered, without prejudice to the mandatory consumer-protection rights available to you in your country of residence.

10. Changes. We may update these Terms at any time. Continued use of the Services constitutes acceptance of any changes.

Store name: River Lure
Company name: RIVER & BEE UK LTD
Company number: NI687854
Registered in: Northern Ireland
Company Address: 30 Ballymacashen Road, Killinchy, Newtownards, Northern Ireland, BT23 6SH, United Kingdom

Email: info@riverlure.com
Phone number: +44 7456 086622
We aim to respond to your inquiries within 24 hours.

Customer Service Hours
Monday to Friday: 9am to 6pm (UK time)
Saturday and Sunday: Closed